To capture work in the growing market of high-performing, sustainable buildings, IMI is positioning BAC members and contractors as experts in the complete building envelope. The envelope lies at the heart of building performance, with responsibility for the critical functions of controlling moisture, air flow, vapor and heat transfer.
Solving those challenges means keeping on top of the best products and systems. One of the most popular building envelope solutions today is rain screen walls, which appeal to designers and building owners for both looks and performance.
Masonry rain screen walls take many forms, from simple cavity or ventilated walls to open-jointed, or pressure-equalized, cladding systems that let air flow into the wall but not into the building. The cladding (and even re-cladding) options for rain screen walls include ceramic tile, terra cotta, brick, calcium silicate and stone.
To help target audiences appreciate BAC expertise, IMI has partnered with rain screen wall manufacturers to deliver custom training to BAC craftworkers, and has begun educating contractors so they can get comfortable bidding and using the new systems.
A third prong is providing technical support for designers and contractors,
to make BAC the obvious choice.